As the founder and Creative Director of Good Brand Day, my life is lived through a lens of intentionality and design. Having spent my formative career years as a Head of Communications in the beauty and skincare space, I’ve seen every ‘miracle’ ingredient come and go. Now, in my early thirties, my approach to my own skin is much like my approach to branding: consistency over complexity.
Being Cypriot, I’ve inherited that classic olive complexion. While it ages beautifully, it’s prone to stubborn pigmentation and larger pores. My skin is a ‘combination’ act juggling oiliness and hormonal breakouts with the proactive needs of anti-ageing. Because I prioritise monthly professional treatments like microneedling and winter laser sessions, my home shelf isn't about chasing trends; it’s about high-performance staples that support recovery and long-term skin health.
Think of Skin Pharmacy as your Skincare Concierge service - they curate the medical-grade routines for MY skin.
Here is the edit I strongly believe in:
Epionce Essential Recovery Kit
Since I’m currently in ‘laser zone’ for the winter, this kit is my non-negotiable. Post-treatment skin needs a specific kind of kindness. This kit calms redness and repairs the barrier without clogging my pores. It’s my reset button that ensures I can head straight from a clinic appointment to a client workshop without looking compromised.
ZO Skin Health Gentle Cleanser
I’ve learned the hard way that over-stripping oily skin only leads to more trouble. I keep my cleansers extremely gentle. This ZO formula removes the day’s grime and gym sweat without disrupting my pH. It’s simple, effective, and prepares the canvas for my actives.
ZO Skin Health Growth Factor Serum
I am truly obsessed with Growth Factors. As someone who understands the science of ingredients, I notice a visible difference in density and ‘bounce’ when I use this. It’s the hero of my evening routine, doing the heavy lifting while I sleep so I wake up with a refined texture.
ZO Skin Health Growth Factor Eye Serum
The eyes are the first place my long hours at the laptop show up. Also, having olive skin, you always notice the darkness under eyes way more. This serum uses those same peptides and growth factors to target fine lines. The cooling applicator is a dream for de-puffing during a busy morning at the studio.
SkinCeuticals Blemish + Age Defense
I don't use harsh acid exfoliants daily, but I need a plan of action for my hormonal breakouts. This serum is the gold standard. It treats the blemish while simultaneously addressing the fine lines that come with being in my thirties. It’s the ultimate multi-tasker for combination skin.
ZO Skin Health Renewal Crème
To round out my shelf, I rely on this for hydration. It contains Jojoba and Vitamin C, providing moisture that feels weightless on my olive, oily-prone skin. It supports the skin barrier during my laser months without feeling heavy or greasy under makeup.
Daniella Lee is an experienced Creative Director and the founder of Good Brand Day, a specialist graphic design and branding studio. With a career spanning over a decade in the beauty and skincare sector, she previously served as Head of Communications for leading industry players, giving her an expert-level understanding of high-performance formulations and clinical skincare.
