Collection: Targeted Treatments & Serums

A face serum is a concentrated skincare product designed to target specific skin concerns. Serums typically contain a higher concentration of active ingredients than moisturisers, making them useful for addressing concerns such as dehydration, uneven skin tone, blemishes, fine lines and loss of firmness. The right serum can complement your skincare routine by delivering targeted ingredients to support healthier-looking skin.

Apply your serum after cleansing and toning. Start with a small amount and gently smooth it over your face and neck, avoiding the delicate eye area unless the product is specifically designed for it. Allow the serum to absorb before applying the next step in your routine. If you're introducing a new active serum, it's best to start gradually and follow the product's instructions.

Face serums are generally applied before moisturiser. After cleansing, apply your serum to clean skin, then follow with moisturiser to help hydrate the skin and support the skin barrier. If you're using more than one serum, the order can depend on the ingredients and formulation, so follow the product guidance or speak to the Skin Pharmacy Concierge team for expert advice.

The best serum for you depends on your skin type, concerns and existing skincare routine. For dehydration, look for hydrating ingredients such as hyaluronic acid and glycerin. For uneven skin tone, vitamin C or azelaic acid may be useful. If your main concerns are fine lines or texture, ingredients such as retinoids or peptides may be worth considering. If you're unsure which serum is right for you, the Skin Pharmacy Concierge team can help you choose a formula suited to your individual skin needs.